Since its debut in the Indonesian market in 2024, Great Wall Motor (GWM) Indonesia — a global automotive company from China operating under Inchcape Indonesia — has made a strong impression with its GWM Tank and GWM Haval brands. After nearly two years of building a solid position in the mass-premium segment through these two brands, consumer attention is now turning to GWM’s full-electric vehicle lineup: GWM ORA, which will soon be officially launched.
The excitement surrounding GWM ORA is well-founded: beyond its eye-catching stylish design, this vehicle offers advanced technology and premium comfort. Moreover, GWM ORA has achieved remarkable milestones in global markets, making it one of the most anticipated models among Indonesian automotive consumers.
The Birth of the ORA Brand
GWM introduced the ORA brand in 2018 after nearly a decade of research and analysis on New Energy Vehicles (NEVs). In Mandarin, the name “ORA” resembles the pronunciation of “Euler,” referring to the renowned Swiss mathematician Leonhard Euler. Mathematics itself is the foundation of scientific and technological innovation and lies at the heart of automotive design, research, and development — values that align with GWM’s commitment to delivering cutting-edge innovation and meticulous attention to detail in the automotive industry.
More than just an electric vehicle brand, GWM ORA embodies a set of philosophies that define its identity. The ORA logo, shaped like an exclamation mark, represents Great Wall Motor’s determination to continuously deliver extraordinary products that surprise and delight consumers. Additionally, GWM defines ORA through the concept of “Open, Reliable, Alternative,” reflecting three core pillars:
- Open: GWM’s spirit of embracing innovation and collaboration openly.
- Reliable: Emphasis on quality, dynamic performance, and dependable safety standards for electric vehicles.
- Alternative: ORA’s ability to offer a modern, intelligent, and premium driving experience while establishing a unique position in the automotive market.
GWM ORA Vehicle Lineup
ORA iQ
As the first model in GWM’s electric vehicle lineup, ORA iQ was officially introduced in August 2018 in China. Featuring a futuristic fastback design, this electric sedan marked GWM’s initial step in delivering modern, eco-friendly new energy vehicles. With reliable EV performance and a distinctive look compared to conventional sedans, ORA iQ reflects GWM’s commitment to innovation in the electrification era.
ORA R1
Soon after, in December 2018, GWM launched ORA R1 in China — a model widely known as the Black Cat. This compact EV quickly gained global attention as one of the most affordable electric vehicles at the time. Designed for urban mobility, the R1 stands out with its compact dimensions, smart features, and high efficiency, making it an ideal solution for daily commuting in major cities.
ORA White Cat
In July 2020, GWM expanded its portfolio by introducing ORA White Cat to the domestic Chinese market. With a more modern and minimalist design than its predecessor, this electric hatchback offers a practical and enjoyable driving experience. Its comfort features and integrated technology reinforce its position as a functional EV with a unique character.
ORA Good Cat
The highlight came with ORA Good Cat — or Haomao in China — first unveiled at the Chengdu Auto Show in November 2020 before entering international markets, including Thailand and several European countries. This model represents ORA globally with its iconic retro-futuristic design, premium interior quality, and advanced safety and infotainment technologies. Good Cat not only signifies GWM’s maturity in EV design but also strengthens ORA’s position as a brand that combines lifestyle, technology, and sustainability in one package.
Latest Models: ORA 07 and Ballet Cat
ORA 07
Previously known as Lightning Cat, ORA 07 is a premium electric sedan that blends aerodynamic design with high performance. First introduced in China in 2022, ORA 07 entered international markets, including Thailand in November 2023 and the UK in 2024. The model offers both front-wheel and all-wheel drive options, with the top GT variant delivering up to 408 PS and accelerating from 0–100 km/h in just 4.5 seconds. Equipped with a panoramic sunroof, massage seats, and immersive audio system, ORA 07 symbolizes style, performance, and luxury in one EV package.
ORA Ballet Cat
Launched in China in May 2022, ORA Ballet Cat is an electric hatchback with a feminine and elegant design character. Targeting female consumers, this model features unique elements such as a large vanity mirror, a makeup box in the center console, and a stylish, comfortable interior. Available in several variants with battery options of 49.92 kWh and 60.5 kWh, Ballet Cat offers a range of up to 500 km. Its blend of distinctive aesthetics, modern technology, and driving comfort makes Ballet Cat an attractive addition to the GWM ORA portfolio.
Anticipating GWM ORA’s Arrival in Indonesia
With its innovative models and captivating designs, GWM ORA is ready to enter the Indonesian market, offering electric vehicle alternatives that suit local consumers’ needs and lifestyles. As awareness of sustainable mobility continues to grow, ORA’s presence is expected to make a positive contribution to the transformation of the national automotive industry.
What do you think? Will GWM ORA become an appealing choice for Indonesians making the switch to electric vehicles?
